Clever thinking by Nerds for Nature to help monitor Mt. Diablos recovery after a forest fire with very little resource.
By setting up makeshift camera stands around the mountain and asking hikers to document with a photograph and then posting with a hashtag, the Nerds could then compile with a timestamp and study progress from afar and create nice stop motion animations as a by product.
Watch a video of it in practice here
I’ve heard of The internet of things but this is one step beyond – Love the use of story telling to bring inanimate objects to life on social media
Animade was asked by Stink Digital to design and produce the Ray Ban Social Visionaries Facebook app. The app connects with your information to produce a bespoke animation that bestows a ‘Visionary’ title upon you based on your usage. The animations are are built from 50 predefined sequences that are selected randomly by the app and assembled. This is a pretty impressive piece of coding as well as the animations that were created. The video below shows the overview.
Nice piece about linking colours to behaviours (and the answer to the question) from Fast Company.
In a world where brands are competing for the number of “Likes” on Facebook, I often question whether, when I see the 51 million plus like of Coca-Cola, its a case of quantity over quality?
Well its refreshing to see a brand take a similar viewpoint where they are screening people before they allow you to like them.
Grey Poupon – Do you cut the mustard? (sorry) find out here
Check out their ads from way back and you you’ll see their brilliant heritage of pompusness
The follow up was even better…
PS. if anyone can shed any light on the “Cut the Mustard” phrase i’d be much obliged, don’t you know.
BRILLIANT use of the facebook history timeline feature to actually taking history off the dusty shelves of the library and putting it in a place where students actually go.
If you want to check out the pages, you never know, you might learn something:
Rise and fall of the Soviet Union
Inventions of the 20th Century
And since first reading about this have then found out that Spotify have also done a similar feature making use of their timeline to document The History of Music
T-Mobile: Dancing Dads
A Fathers Day Promotion (I just put it on for Vicky really!)
Pinterest is now the 3rd most popular social network site in the world, and ecommerce stores can leverage its popularity to significantly increase traffic and sales.
Interesting video on subject of FOMO linking nicely with Bekkis trend topic on Friday
Really nice campaign from Toyota encouraging customers to share their stories (on a stunning website btw) to basically create a community of Camery drivers (past and present) celebrating the Camry over the last 30 or so years.
GRinspiration (2) 